Brand kit
Official SEAD logos and brand guidelines for partners, press and agencies. Use the files as supplied, and follow the guidelines when you place them.
Brand guidelines
SEAD Brand Guidelines
Everything partners and press need to use the SEAD logo, colors and typefaces correctly.
Logo rules at a glance
- Clear space
- Keep a margin of at least half the logo's height on every side. Nothing enters it: no text, no edges, no other logos.
- Minimum size
- Long logo: at least 1.25 in (32 mm) wide in print, 140 px on screen. Drop mark: at least 0.25 in (6 mm) tall in print, 16 px on screen. Below those sizes, switch from the long logo to the drop mark.
- Backgrounds
- On blue, dark or photographic backgrounds, use the white long logo with its clear space on a calm area of the image.
- Logo blue
- Logo blue is #27B2F4 and is used only inside the logo artwork. Never recolor the logo to the interface blue #29ABE2, or the interface to the logo blue.
Don't change the logo
- Don't stretch or squash it
- Don't rotate it
- Don't use the color logo on blue or dark
- Don't add shadows, glows or outlines
- Don't rearrange the drop and wordmark
- Don't place it on busy photography
Color and type
SEAD Blue
Buttons, focus, accents and highlights. Never body text on white.
#29ABE2
Blue Ink
Blue that reads as text: links and eyebrows on light surfaces.
#0B6FA4
Ink
Headlines and body copy.
#1D1D1D
Deep Navy
Feature bands, covers and dark sections, with white type.
#0E2A3B
Logo Blue
Inside the logo artwork only.
#27B2F4
Montserrat
The utility face, for eyebrows, labels and data only. Never for body copy.
Where the brand fonts are not installed, use Arial. Never substitute Hanken Grotesk: the similarly named family has different spacing, so layouts shift.
About SEAD Software
SEAD Software builds an AI-enabled Single Portal of Truth for mid-market companies: one place where a company's systems, data and reporting come together. Founded in 2016 and headquartered in Englewood Cliffs, New Jersey, SEAD delivers Chief Information Officer as a Service (CIOaaS), a technology partnership that brings strategy, execution and software delivery under one roof, on Co-Wright, its proprietary platform for data warehousing, business intelligence and custom applications.
The business knowledge, engineering judgment and accountability around the technology determine what it becomes. SEAD pairs both, which is why the two halves are multiplied, not listed.
- Company
- SEAD Software
- Legal name
- SEAD Software LLC
- Founded
- 2016
- Headquarters
- 270 Sylvan Ave, Englewood Cliffs, NJ 07632
- Short description
- A Single Portal of Truth Technology
Questions about the brand, or need a file that is not here? Email contact@seadsoftware.com.
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